It tastes like an energy drink
Decoy is built around the sharp, bright, electric flavor people expect from energy drinks. The point is the taste, not the stimulant.
The decaf energy drink
Built for the taste. Without the sleep loss
Decoy is a decaf energy drink designed around the flavor you love — drinkable after 5pm. No caffeine. No energy supplements. Just the bold, tangy flavor and ritual of an energy drink, like decaf coffee for energy drink lovers.
What is Decoy?
Decoy is a fake energy drink.
It has zero caffeine
No caffeine. No energy blend. No hidden boost. You can drink it later in the day without losing sleep like you might from a real energy drink.
Like decaf coffee for energy drinks
Decaf coffee is still coffee — it exists for the taste, the ritual, and the moment. Decoy does the same thing for energy drinks: the flavor and experience, without the caffeine.
Help pick the first DECOY can.
We’re testing four early can designs before launch. Vote for the one you’d actually grab off the shelf, then tell us what stood out.
Open voting pageYour vote helps shape the first official DECOY look.
Stay in the loop.
Join the waitlist for launch updates, future votes, and chances to help shape DECOY before it hits shelves.